I was reading Dallas Logan’s post of a few days ok, something that he titled “What That Photograph Doesn’t Tell You”.   Dallas is a talented commercial and fashion photographer and has worked with a number of major agencies and advertisers.  In this post Dallas talks about how some times his clients are surprised at how much his services cost.  With the adoption of digital photography and that pretty much everyone’s smartphone has a decent camera; almost anyone can be a ‘photographer’ and think they know what it would be like to be a professional photographer.

The truth is, even if you have good composition skills and can run an instagram filter; there is a heck of a lot more to running a photo business that simply taking the photograph.  In the post Dallas highlights just some of the many items that a photographer has to pay for to be in business, from their time away from the lens needed to run the business, to any assistants and team members that need to be paid, hair & makeup costs, electricity/internet/servers/phones, and then of course the time/money spent to process, retouch, print and deliver the final output.   All of this costs money and it’s good to see this written down.

You can read his full post here.